Visit Our New Blog to View Amazing Posts
Have you ever noticed that things on sale are just not that appealing?
I walked into a store the other day to look for some business appropriate clothes, and of course, I veered straight to the sale rack. I was intrigued by the "50% off last ticked price" sign. I sorted through the clothes. They were cute. As I sorted through them I thought to myself "are these clothes on sale because no one else wanted them?" and "if they are so cute then why are they on sale?" Things started to look less and less appealing.
Business owners know that sometimes items that are not selling well need to go sale. Other times it is seasonal items that need to go on sale to make room for new merchandise. So how can we make sure that our customers are not thinking "Hmm. Why is this on sale?"
As business owners, we have to combat the three main misconceptions about sale items:
- They are inferior goods,
- They are no longer stylish, and
- The season for that item is over
They are inferior goods
Many times sale items are thrown together perhaps in a basket or on a rack. This gives the impression that the merchandise is not important to the seller. If the seller does not take pride in their merchandise why would the customer feel it is worth buying? Even though in most cases you are trying to get rid of this merchandise as soon as possible try to display your sale items in a similar fashion to your regular priced items. For example, if you sell clothing try and group similar styles and or colours together and make sure that the sale rack is always kept tidy. If you are retailing jewellery think about displaying your sale items on a jewellery rack.
 |
| This |
 |
| Instead of this |
They are no longer stylish
To combat this you can attempt to integrate a sale item into a current trendy display. For example, you can pair a charm bracelet on sale with a fashionable handbag, display old table wear with a new table runner, or showcase a spring camisole with a fall scarf and cardigan.
The season for this item is over
Sometimes this is unavoidable. You will be hard pressed to sell Christmas earrings May. Again, try and keep your items relevant through your displays. You can show customers that there are other ways to use or wear a particular item that they never thought of before. But by all means stay away from putting all your red and green items together in January! You want to make sure that you create space for new items, so create your displays with the thought that customers do not want to spend money on something they cannot wear in 2 months or utilize without feeling unfashionable.
You have great items they just need to be showcased better to get them out of inventory!
EJ WIPS Designs has employed these strategies and has greatly benefitted from them. What techniques have you used to entice customers to buy items on sale?
- Visit our website at www.ejwipsdesigns.ca
- E-mail us at emilynandjameelag@gmail.com
- Like us on facebook at www.facebook.com/EJWIPSDesigns
- Or follow us on twitter @EJWIPSDesigns
www.ejwipsdesigns.ca
@EJWIPSDesigns
emilynandjameelag@gmail.com
No comments:
Post a Comment